A Designer Who Renovates The Minds Of Her Billionaire Clients

After you meet this designer, you'll know the history of just about everything in your home.  I thought you might like this article from Forbes India.



Joan Behnke redesigns the homes of the rich and famous by first renovating their minds.

When interior designer Joan Behnke brought Bob and Audrey Byers to Paris, one of their first stops was the Grand Palais. The petite, silver-haired Californian marched her new clients, self-made health care multimillionaires, through the great hall’s Monet exhibition, using the painter’s work to engage the couple in a larger discussion about fine art. “You have to bring clients along on a journey,” explains Behnke, a soft-spoken 59-year-old. “It’s about teaching people to appreciate what they are paying for.” 

Behnke’s work adorns the homes of some of the planet’s wealthiest people. Her clients pay for six-figure furniture by haute designer Hervé Van der Straeten, weathered antiques pulled from the rickety tables of the Paris Flea Market, rare strains of Carrara marble selected along the steep edges of a Tuscan stone quarry, black lacquered chairs created by artisans in a remote fishing village in Myanmar. More than anything, though, they pay for the stories that come along with these items.

Every fixture, every finish, every decoration positioned inside a Behnke-detailed home comes with an adventure attached. The designer insists that her clients personally play a role in the narrative, whether as an integral part of the sourcing or as a Behnke-educated font of information on what is in their homes. And every step of the journey, from igniting an appreciation for fine art to enabling a client to choose her own bespoke light fixtures at a glassmaker’s studio, contributes to the Behnke brand. It’s an investigative process that may span years and cost anywhere from hundreds of thousands to tens of millions of dollars.

On a recent day we visited the Byers’s newly finished 23,000-square-foot Richard Landry-designed château overlooking Lake Sherwood in tony Thousand Oaks, California. 

“I don’t want my clients to just own a personalised piece for the home; I want them to experience it,” Behnke stresses, as we stroll through the mansion. Bob Byers eagerly joins the tour, pointing out a restored antique chandelier found at a Paris street market, reclaimed bricks from Boston’s Big Dig that march along the domed stairwell ceiling, a silky handwoven fabric from Laos that wallpapers the powder room and sliced bottle bottoms that form a gleaming glass collage on the wall of the wine room. The pièce de résistance: The lush black-and-gold home theatre with a glass-panelled strip embedded in the floor to reveal an exotic-car collection in the showroom below.

Behnke’s network of high-net-worth clients—or, perhaps more aptly, collaborators—love her for putting them through their paces. “She always makes you feel like you are the contributor, that you are manifesting your own mission,” attests Thomas Barrack, the billionaire founder of Colony Capital and a decade-long client.

Despite a college degree that included art history, Behnke first pursued a career in modern dance and put in time working on films.  Eventually, she scored a job with design maven Erika Brunson. Her first project: Helping design the Saudi royal family’s estates in Riyadh and other locales. The gig exposed her to high-luxury vendors and specialised sources across the world, stoking a passion for uncovering unusual items and, once she began her own firm in 1999, a desire to spread that passion to her clients.

“I don’t view her as a decorator; she is a cultural scientist,” says Barrack. “She will research little, narrow, unknown tunnels of history on a particular project and then start drilling down. She doesn’t just do research of the period; she has contacts all over the world who help her manoeuver through identifying objects and materials.”

by Morgan Brennan